It started with creating a font. That was simple enough. I've wanted to design one for so long...
Then the font ended up on my website. Wasn't that just the coolest thing?
Then I started thinking about how I've always wanted the font of my logo to be something I created by hand. Not a problem.
The problem didn't happen until the reality set in that I was going to have to update absolutely everything in my marketing arsenal.
|My new business card|
I love the new look, but the new look means a lot more work than just designing a new logo.
It was totally worth it.