Branding: Now I have to update everything I own

It was a good idea at the time. Really, it was.

It started with creating a font. That was simple enough. I've wanted to design one for so long...

Then the font ended up on my website. Wasn't that just the coolest thing?

Then I started thinking about how I've always wanted the font of my logo to be something I created by hand. Not a problem.

The problem didn't happen until the reality set in that I was going to have to update absolutely everything in my marketing arsenal.

My new business card

So I ordered new business cards yesterday; I updated my studio invoice with the last commission; I updated the pages that will go into my portfolio, and the file is waiting on a USB drive to take to the printer; the ID stickers I have on my portfolio are updated and waiting to be printed out...Unfortunately, I had a load of postcards printed months ago, and they're all with the old branding. I'm going to have to use them anyway; I don't have a lot of choice.

I love the new look, but the new look means a lot more work than just designing a new logo.

It was totally worth it.

The gift of a Web site: Priceless

So for Christmas, the present I gave that made the biggest splash was a Web site I built for my husband. He's a potter, a sculptor and a painter, and the site was designed to showcase his work. The gift included a domain name and perpetual updates. He's never had a Web site before and was so impressed with the idea that I could have gotten anything I wanted for about a week.

In hindsight, I realize I should have taken more advantage.

He spent the next few days taking new photos of our studio space along with shots of some pottery he had been working on. He also spent a good bit of time looking up information including titles, sizes and exhibit information. Some of the portfolio pieces I had initially marked with dummy text like $priceless and with sizes like really"xbig" which didn't really fly.

I included a lot of dummy text all over the site. It was meant to be funny on Christmas morning, but then replaced with information my husband was supposed to give me later. And the idea did spur multiple readings and a lot of out-loud laughing, which was the whole point of not using "Lorem ipsum" everywhere.

What I wasn't ready for was how much he liked that silly dummy text. He liked it so much that he chose to keep the bulk of it on the site. As is. He said if people couldn't handle his sense of humor, that wasn't his problem. I protested at first, but eventually gave in, and we ended up keeping all the references to beer and how much his wife totally rocks.

Really, I'm just the designer. Who am I to argue?

Changing to all Rotty

After some soul-searching and cutting of losses, I've decided to ditch the marketing of my traditional illustration style in favor of 100% of my twisted illustration style. I still have the traditional portfolio up on my site in case there are any leftovers from past marketing campaigns who still want that style. But for the most part, I haven't had many takers, and the twisted style seems to have gotten legs.

This is the kind of stuff I want to do most. I know I've now eliminated myself from a lot/many/most markets that want more traditional material, but if I'm to stand out of the crowd at all, I have to be true to myself.

This is me.

Hello world.

Moved!

What a long day! But productive!

I moved all my kids illustrations over to just one site: www.nora-jayne.com. I had to re-save all the images and thumbnails, and create new rollover links for two portfolios. (Not to mention changing all the templates for every page on the site to include the new portfolio.) The preliminary work always takes so long, but once it gets done, putting the pages together is so rewarding.

I had originally thought I should keep my "traditional" kinds of kids illustrations on a separate site from my "twisted" kids illustrations. Somehow, all this time it has never felt quite "right." So I've copied over the twisted kids. The only things I'm going to keep on my graphx.us site will be my editorial illustrations, graphic design and hand lettering work. I haven't taken down the twisted kids from the graphx site yet--and I won't for a while--but only until I can get the word out. I need the space for my new hand lettering images.

Now I have to work on re-branding my twisted kids to conform to the branding I already have started with my traditional kids. More work, but definitely worth it.