Showing posts with label logo. Show all posts
Showing posts with label logo. Show all posts

Thursday, September 12, 2013

Branding: Now I have to update everything I own

It was a good idea at the time. Really, it was.

It started with creating a font. That was simple enough. I've wanted to design one for so long...

Then the font ended up on my website. Wasn't that just the coolest thing?

Then I started thinking about how I've always wanted the font of my logo to be something I created by hand. Not a problem.


The problem didn't happen until the reality set in that I was going to have to update absolutely everything in my marketing arsenal.

My new business card
So I ordered new business cards yesterday; I updated my studio invoice with the last commission; I updated the pages that will go into my portfolio, and the file is waiting on a USB drive to take to the printer; the ID stickers I have on my portfolio are updated and waiting to be printed out...Unfortunately, I had a load of postcards printed months ago, and they're all with the old branding. I'm going to have to use them anyway; I don't have a lot of choice.

I love the new look, but the new look means a lot more work than just designing a new logo.

It was totally worth it.

Thursday, January 20, 2011

The gift of a Web site: Priceless

So for Christmas, the present I gave that made the biggest splash was a Web site I built for my husband. He's a potter, a sculptor and a painter, and the site was designed to showcase his work. The gift included a domain name and perpetual updates. He's never had a Web site before and was so impressed with the idea that I could have gotten anything I wanted for about a week.

In hindsight, I realize I should have taken more advantage.

He spent the next few days taking new photos of our studio space along with shots of some pottery he had been working on. He also spent a good bit of time looking up information including titles, sizes and exhibit information. Some of the portfolio pieces I had initially marked with dummy text like $priceless and with sizes like really"xbig" which didn't really fly.


I included a lot of dummy text all over the site. It was meant to be funny on Christmas morning, but then replaced with information my husband was supposed to give me later. And the idea did spur multiple readings and a lot of out-loud laughing, which was the whole point of not using "Lorem ipsum" everywhere.

What I wasn't ready for was how much he liked that silly dummy text. He liked it so much that he chose to keep the bulk of it on the site. As is. He said if people couldn't handle his sense of humor, that wasn't his problem. I protested at first, but eventually gave in, and we ended up keeping all the references to beer and how much his wife totally rocks.

Really, I'm just the designer. Who am I to argue?